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	<title>SidekickPM</title>
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	<link>http://www.sidekickpm.com</link>
	<description>Helping Passionate Entrepreneurs from Idea to Launch</description>
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		<title>The Core 4: The Essential Tools To Jumpstart Your Online Business</title>
		<link>http://www.sidekickpm.com/essential-tools-to-jumpstart-online-business/</link>
		<comments>http://www.sidekickpm.com/essential-tools-to-jumpstart-online-business/#comments</comments>
		<pubDate>Fri, 24 May 2013 20:28:55 +0000</pubDate>
		<dc:creator>Sandy Sidhu</dc:creator>
				<category><![CDATA[Business Tips]]></category>
		<category><![CDATA[online training]]></category>
		<category><![CDATA[starting an online business]]></category>
		<category><![CDATA[tech training]]></category>

		<guid isPermaLink="false">http://www.sidekickpm.com/?p=2292</guid>
		<description><![CDATA[Are you looking to build your business online but tired of spending countless hours on Google and in Forums? Do you keep telling yourself you are so close? Just one more website, one more forum, you know the answer is just around the corner. It’s time to get off the endless Google search merry-go-round and [...]]]></description>
				<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p dir="ltr">Are you looking to build your business online but tired of spending countless hours on Google and in Forums?</p>
<p dir="ltr">Do you keep telling yourself you are so close? Just one more website, one more forum, you know the answer is just around the corner. It’s time to get off the endless Google search merry-go-round and start taking action in your business.</p>
<p dir="ltr">In this webinar, we will show you how to get started online with the Core 4 essentials tools to getting setup, found, connected and paid.</p>
<h1 dir="ltr"><a href="http://plp.enterthemeeting.com/m/9DMK62G2">Click Here To Claim Your Spot Now!</a></h1>
<h3 dir="ltr">Meet your coaches!</h3>
<p><a href="http://www.sidekickpm.com/wp-content/uploads/2013/05/sandysidhu-150x150.jpg"><img class="alignleft size-full wp-image-2293" alt="sandysidhu-150x150" src="http://www.sidekickpm.com/wp-content/uploads/2013/05/sandysidhu-150x150.jpg" width="150" height="150" /></a></p>
<p dir="ltr">Sandy Sidhu is the founder of SidekickPM where she uses her<strong> </strong>12 years experience working in the tech industry to support entrepreneurs with the techy aspects of starting and running an online business.</p>
<p dir="ltr"><a href="http://www.sidekickpm.com/wp-content/uploads/2013/05/Tennille.jpg"><img class="alignleft size-thumbnail wp-image-2295" alt="Tennille" src="http://www.sidekickpm.com/wp-content/uploads/2013/05/Tennille-150x150.jpg" width="150" height="150" /></a></p>
<p>Tennille Hopper is the founder and creative director of  Pretty Little Pixels. She works with solo to small businesses to design and develop beautiful brands and custom WordPress websites.</p>
<p dir="ltr">Sign-up if you are ready to say goodbye to countless hours of searching and frustration and learn which tools are an absolute must to get your online business started right.</p>
<p dir="ltr"><strong>When:</strong> It’s happening Friday May 31st</p>
<ul>
<li dir="ltr">
<p dir="ltr">9:30 AM Pacific</p>
</li>
<li dir="ltr">
<p dir="ltr">12:30 PM Eastern</p>
</li>
</ul>
<p dir="ltr">Make sure to register and then show up at least 15 minutes early, spaces are limited.</p>
<h1 dir="ltr"><a href="http://plp.enterthemeeting.com/m/9DMK62G2">Click Here To Claim Your Spot Now!</a></h1>
<div class="shr-publisher-2292"></div><!-- Start Shareaholic LikeButtonSetBottom Automatic --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:none;height:30px;'><a class='shareaholic-fblike' data-shr_layout='button_count' data-shr_showfaces='false' data-shr_href='http://www.sidekickpm.com/essential-tools-to-jumpstart-online-business/' data-shr_title='The+Core+4%3A+The+Essential+Tools+To+Jumpstart+Your+Online+Business'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetBottom Automatic -->]]></content:encoded>
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		<title>Blogging Productivity Tip: Save Time With Duplicate Post</title>
		<link>http://www.sidekickpm.com/blogging-productivity/</link>
		<comments>http://www.sidekickpm.com/blogging-productivity/#comments</comments>
		<pubDate>Thu, 16 May 2013 22:53:26 +0000</pubDate>
		<dc:creator>Sandy Sidhu</dc:creator>
				<category><![CDATA[Tech Tips]]></category>
		<category><![CDATA[blogging tips]]></category>
		<category><![CDATA[business systems]]></category>
		<category><![CDATA[duplicate post]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[Wordpress]]></category>

		<guid isPermaLink="false">http://www.sidekickpm.com/?p=2226</guid>
		<description><![CDATA[If you blog regularly, you&#8217;ll soon come to realize that there are things that you do repeatedly. In this video, I go over the Duplicate post plugin that lets you-as the name indicates, easily duplicate a post and its content so you don&#8217;t have to start from scratch each time. This is especially useful if [...]]]></description>
				<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p>If you blog regularly, you&#8217;ll soon come to realize that there are things that you do repeatedly. In this video, I go over the Duplicate post plugin that lets you-as the name indicates, easily duplicate a post and its content so you don&#8217;t have to start from scratch each time. This is especially useful if you have certain types of posts that you post regularly.</p>
<p><iframe src="http://www.youtube.com/embed/HUJRrIc3p24?rel=0" height="315" width="420" allowfullscreen="" frameborder="0"></iframe></p>
<p><a href="http://eepurl.com/xYWG9"><br />
<img class="aligncenter size-full wp-image-2202" alt="250x250TechTrainingVault" src="http://www.sidekickpm.com/wp-content/uploads/2013/04/250x250TechTrainingVault.jpg" width="250" height="250" /></a></p>
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		<title>Top 3 Myths About Creating Systems For Your Business</title>
		<link>http://www.sidekickpm.com/systems/</link>
		<comments>http://www.sidekickpm.com/systems/#comments</comments>
		<pubDate>Tue, 30 Apr 2013 11:02:47 +0000</pubDate>
		<dc:creator>Sandy Sidhu</dc:creator>
				<category><![CDATA[Business Tips]]></category>
		<category><![CDATA[business strategies]]></category>
		<category><![CDATA[business systems]]></category>
		<category><![CDATA[save time]]></category>
		<category><![CDATA[SystemsRock]]></category>

		<guid isPermaLink="false">http://www.sidekickpm.com/?p=2141</guid>
		<description><![CDATA[Guest post By Natasha Vorompiova MYTH—Systems are only for big established businesses. FACT—Small businesses also need systems. One of the main reasons we start our own businesses is to experience more freedom—freedom to be in charge of our schedule, go at our own pace and not have anyone boss us around.  However, we often become [...]]]></description>
				<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><em>Guest post By Natasha Vorompiova</em></p>
<p><strong>MYTH—Systems are only for big established businesses.</strong></p>
<p><strong> FACT—Small businesses also need systems.</strong></p>
<p>One of the main reasons we start our own businesses is to experience more freedom—freedom to be in charge of our schedule, go at our own pace and not have anyone boss us around.  However, we often become slaves to our mounting to-do list, which seem impossible to manage.</p>
<p>Systems allow us to reclaim that freedom.  They take the guesswork out of what needs to be done and how to go about doing it.  Overwhelm and burnout become things of the past.  A flawless flow becomes your reality.</p>
<p><strong>MYTH—Systems constrain creativity.<br />
FACT—Systems nurture creativity.</strong></p>
<p>So many of us mistakenly believe that systems force us into small boxes, prevent our creative juices from flowing, or block our ability to perform in innovative ways.</p>
<p>The reality is that there’s very little room for creativity when you’re constantly interrupted by incoming email, panicking about missing a deadline, or freaking out when you forget key details about a proposal you sent to a client.</p>
<p>Systems give us the mental and physical space we need in order to get into our “zone of genius” and create.  They bring us sanity.  They allow us to breath.  They free up our time.</p>
<p><strong>MYTH—Systems are a waste of time.<br />
FACT—Systems eliminate waste.</strong></p>
<p>Creating systems is an art more than a science.  It takes time to design ones that work best for our own business.  Unfortunately, many entrepreneurs think it’s a waste of time to concentrate on developing them because they don’t see a direct correlation between systems and business revenues.</p>
<p>When we start a business, all our efforts go towards generating profits, so we tend to concentrate exclusively on bringing in more clients and servicing them.</p>
<p>What is not visible to the naked eye is how much we waste by not having systems in place.  Spending 30 minutes looking for misplaced passwords, website addresses or old client proposals adds up to 3 hours at the end of the week, 168 hours by the end of the year and nearly $17,000 if your hourly rate is $100/hour.</p>
<p>You can also lose customers due to missed messages in piles of unread e-mails, unsuccessful product offerings due to neglected testimonials, or failed launches due to poor planning.</p>
<h3><strong> Your turn:</strong></h3>
<p><em>Leave a comment below and share what type of system you can implement in your business right now to help you save time and money.</em></p>
<p>Natasha was the winner of the <a href="http://www.sidekickpm.com/thrivehive">Thrive Hive</a> Operation: Opt-in Challenge. If you haven&#8217;t already be sure to check out and opt-in to her offering over at <a href="http://www.systemsrock.com">SystemsRock</a>.</p>
<h3>About Natasha aka SystemsChick</h3>
<p><a href="http://www.sidekickpm.com/wp-content/uploads/2013/04/natasha.jpg"><img class="alignleft size-thumbnail wp-image-2149" title="natasha" alt="" src="http://www.sidekickpm.com/wp-content/uploads/2013/04/natasha-150x150.jpg" width="150" height="150" /></a><em>Natasha Vorompiova is the founder of Systems Rock where she breaks the stereotype that systems are just for big enterprises and put damaging constraints on creative spirits. Her unique approach nourishes the creativity of entrepreneurs while helping them establish the essential foundational systems that will enable their businesses to truly flourish</em>. <em>Grab your FREE copy of &#8216;Systems Chick&#8217;s Guide to Transforming Busyness Into Business&#8217; at <a href="http://bit.ly/14Hpuav">SystemsRock</a></em>.</p>
<p>&nbsp;</p>
<p><a href="http://eepurl.com/xYWG9"><img class="aligncenter size-full wp-image-2202" alt="250x250TechTrainingVault" src="http://www.sidekickpm.com/wp-content/uploads/2013/04/250x250TechTrainingVault.jpg" width="250" height="250" /></a></p>
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		<title>Episode 23: The Importance Of Leading By Example With Carissa Dunphy Of Small Businesses Do It Better</title>
		<link>http://www.sidekickpm.com/smallbusinesses/</link>
		<comments>http://www.sidekickpm.com/smallbusinesses/#comments</comments>
		<pubDate>Tue, 23 Apr 2013 13:13:36 +0000</pubDate>
		<dc:creator>Sandy Sidhu</dc:creator>
				<category><![CDATA[Unstoppable Entrepreneur]]></category>
		<category><![CDATA[Barbara Corcoran]]></category>
		<category><![CDATA[Carissa Dunphy]]></category>
		<category><![CDATA[Shark Tank]]></category>
		<category><![CDATA[Small Businesses Do It Better]]></category>
		<category><![CDATA[women entrepreneur]]></category>

		<guid isPermaLink="false">http://www.sidekickpm.com/?p=2151</guid>
		<description><![CDATA[An important part of being an entrepreneur is learning from your peers. “Unstoppable Entrepreneur” profiles entrepreneurs who have taken the leap to follow their passion and create their own work &#38; lifestyle. They share their expertise: tips for success, tools they use and valuable insights they have learned along the way. This week I had [...]]]></description>
				<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><em>An important part of being an entrepreneur is learning from your peers. “Unstoppable Entrepreneur” profiles entrepreneurs who have taken the leap to follow their passion and create their own work &amp; lifestyle. They share their expertise: tips for success, tools they use and valuable insights they have learned along the way.</em></p>
<p>This week I had the pleasure of speaking to entrepreneur Carissa Dunphy of Small Businesses Do It Better. She shared how she got started with her show, the importance of building credibility and leading by example for your customers.</p>
<p>Watch/Listen to the video below and share your feedback in the comments!</p>
<p><iframe src="http://www.youtube.com/embed/Ey_k1FVfYjA?rel=0" frameborder="0" width="560" height="315"></iframe></p>
<h3>Key Takeaways:</h3>
<ul>
<li>No matter what type of service or product you are offering, it is important to show results that you have achieved and lead by example. Whether that is incorporating a video marketing strategy or social media strategy- you will get buy-in when you show how you achieved positive results.</li>
<li>Video lets you build a relationship with your potential customers when they visit your site</li>
<li>When you reach out to big names to feature on your blog or show make sure to master your craft, feel comfortable and confident</li>
</ul>
<h3>Resources Mentioned:</h3>
<div>
<ul>
<li><a href="http://www.ovaleye.com/">Ovaleye</a></li>
<li><a href="http://youngfemaleentrepreneurs.com/">Young Female Entrepreneurs</a></li>
<li><a href="http://www.edisonawards.com/">Edison Awards</a></li>
</ul>
</div>
<div><a href="https://twitter.com/smbizdoitbetter">Follow Carissa on Twitter</a></div>
<div><a href="https://www.facebook.com/smbizdoitbetter">Like Small Businesses Do It Better on Facebook</a></div>
<div><a href="http://www.twitter.com/sandysidhu">Sandy on Twitter</a></div>
<div><a href="http://www.facebook.com/sidekickpm">Sandy on Facbeook</a></div>
<p><strong>About Carissa Dunphy:</strong></p>
<p><em><a href="http://www.sidekickpm.com/wp-content/uploads/2013/04/carissa-sbdib-ipad.png"><img class="alignleft  wp-image-2152" title="carissa-sbdib-ipad" src="http://www.sidekickpm.com/wp-content/uploads/2013/04/carissa-sbdib-ipad.png" alt="" width="177" height="234" /></a>Carissa Dunphy, host of the weekly show Small Businesses Do It Better, where she interviews small business owners, entrepreneurs and industry experts. She is often coined as a geek, and doesn’t mind one bit. Carissa is very passionate about supporting small businesses,  providing valuable resources and sharing her knowledge about entrepreneurship. Connect with Carissa at <a href="http://smallbusinessesdoitbetter.com/">Small Businesses Do It Better</a>.<br />
</em></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p style="text-align: center;"> <em style="text-align: center;">Got a burning tech question? Sign up for a free 15 min &#8216;Tech Quick Fix&#8217;</em></p>
<p style="text-align: center;"><a href="http://www.sidekickpm.com/techquickfix"><img class="aligncenter  wp-image-2000" title="techqa" src="http://www.sidekickpm.com/wp-content/uploads/2013/02/techqa-289x300.jpg" alt="" width="208" height="216" /></a></p>
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		<item>
		<title>{How To} Setup Shareaholic To Get Mentions And Follows On Twitter</title>
		<link>http://www.sidekickpm.com/shareaholic-setup-twitter/</link>
		<comments>http://www.sidekickpm.com/shareaholic-setup-twitter/#comments</comments>
		<pubDate>Tue, 16 Apr 2013 23:19:35 +0000</pubDate>
		<dc:creator>Sandy Sidhu</dc:creator>
				<category><![CDATA[Tech Tips]]></category>
		<category><![CDATA[Add This]]></category>
		<category><![CDATA[blog tips]]></category>
		<category><![CDATA[Shareaholic]]></category>
		<category><![CDATA[social media engagement]]></category>
		<category><![CDATA[social media management]]></category>
		<category><![CDATA[social media sharing plugins]]></category>
		<category><![CDATA[wordpress plugin]]></category>

		<guid isPermaLink="false">http://www.sidekickpm.com/?p=2155</guid>
		<description><![CDATA[In this short video, I go over an important setting that is often overlooked when setting up a sharing plugin like Shareaholic or Add This on your blog. Too often it is left at the default setting so when people do tweet your post it ends up showing via @addthis or @shareaholic. The downside? You&#8217;re [...]]]></description>
				<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p>In this short video, I go over an important setting that is often overlooked when setting up a sharing plugin like Shareaholic or Add This on your blog. Too often it is left at the default setting so when people do tweet your post it ends up showing via @addthis or @shareaholic. The downside? You&#8217;re missing out on a huge opportunity to attract new followers as well as interact with people who do share your post.<br />
Watch the video and see what big name publication isn&#8217;t even using their Twitter handle in their tweets..it&#8217;s surprising!!<br />
<iframe width="560" height="315" src="http://www.youtube.com/embed/x86VotqQMQY?rel=0" frameborder="0" allowfullscreen></iframe></p>
<p><em>Got a burning tech question? Sign up for a free 15 min &#8216;Tech Quick Fix&#8217;</em></p>
<p style="text-align: center;"><a href="http://www.sidekickpm.com/techquickfix"><img class="aligncenter  wp-image-2000" title="techqa" src="http://www.sidekickpm.com/wp-content/uploads/2013/02/techqa-289x300.jpg" alt="" width="231" height="240" /></a></p>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Episode 22: Beta Testing, Launching &amp; Learning With Nicole Longstreath of The Wardrobe Code</title>
		<link>http://www.sidekickpm.com/launch-and-learn/</link>
		<comments>http://www.sidekickpm.com/launch-and-learn/#comments</comments>
		<pubDate>Tue, 09 Apr 2013 18:30:43 +0000</pubDate>
		<dc:creator>Sandy Sidhu</dc:creator>
				<category><![CDATA[Unstoppable Entrepreneur]]></category>
		<category><![CDATA[developing your brand]]></category>
		<category><![CDATA[launching your online product]]></category>
		<category><![CDATA[Nicole Longstreath]]></category>
		<category><![CDATA[The Wardrobe Code]]></category>
		<category><![CDATA[women entrepreneur]]></category>

		<guid isPermaLink="false">http://www.sidekickpm.com/?p=2108</guid>
		<description><![CDATA[An important part of being an entrepreneur is learning from your peers. “Unstoppable Entrepreneur” profiles entrepreneurs who have taken the leap to follow their passion and create their own work &#38; lifestyle. They share their expertise: tips for success, tools they use and valuable insights they have learned along the way. This week I had [...]]]></description>
				<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><em>An important part of being an entrepreneur is learning from your peers. “Unstoppable Entrepreneur” profiles entrepreneurs who have taken the leap to follow their passion and create their own work &amp; lifestyle. They share their expertise: tips for success, tools they use and valuable insights they have learned along the way.</em></p>
<p>This week I had the pleasure of speaking to entrepreneur Nicole Longstreath, a Wardrobe Strategist and founder of The Wardrobe Code. She shared how she got started as a wardrobe strategist, found her business sweet-spot and took her business global.</p>
<p>Watch/Listen to the video below and share your feedback in the comments!</p>
<p><iframe src="http://www.youtube.com/embed/tTpdhEmmQpY?rel=0" frameborder="0" width="560" height="315"></iframe></p>
<h3>Key Takeaways:</h3>
<ul>
<li>Really get clear on your service offerings and what makes you different</li>
<li>Get clear on who your potential customer is- what keeps them up at night?</li>
<li>Beta-testing your product is critical especially if you are creating something unique</li>
<li>Listen to your customers- they will help guide your product creation process and provide insights for new products</li>
</ul>
<div>
<div><strong>Enter the draw!</strong></div>
<div>Nicole is giving away 3 spots in her &#8216;Closet Social Club&#8217;. <a href="http://thewardrobecode.com/closetsocialclub/">Enter here</a>.</div>
</div>
<h3>Resources Mentioned:</h3>
<div><a href="http://www.themiddlefingerproject.org/">The Middle Finger Project</a></div>
<div><a href="http://thewardrobecode.com/becoming-you-personal-style-camp/">StyleCamp</a></div>
<div></div>
<div></div>
<p><strong>About Nicole Longstreath:</strong></p>
<p>&nbsp;</p>
<p><em><a href="http://www.sidekickpm.com/wp-content/uploads/2013/04/nicole.jpg"><img class="alignleft size-thumbnail wp-image-2110" title="nicole" src="http://www.sidekickpm.com/wp-content/uploads/2013/04/nicole-150x150.jpg" alt="" width="150" height="150" /></a>As a wardrobe strategist, Nicole h<em>elps her</em> clients uncover their unique style and build wardrobes they love at a sensible cost. She believes that having a strong personal brand is within reach for anyone who wants it<strong>.</strong> It doesn’t require starting over or spending a fortune – just a commitment to yourself. Find her online at <a href="http://www.thewardrobecode.com">The Wardrobe Code</a>, on <a href="http://www.twitter.com/theWardrobeCode">Twitter</a> and <a href="http://facebook.com/thewardrobecode">Facebook</a>.</em></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p style="text-align: center;"> <em style="text-align: center;">Got a burning tech question? Sign up for a free 15 min &#8216;Tech Quick Fix&#8217;</em></p>
<p style="text-align: center;"><a href="http://www.sidekickpm.com/techquickfix"><img class="aligncenter  wp-image-2000" title="techqa" src="http://www.sidekickpm.com/wp-content/uploads/2013/02/techqa-289x300.jpg" alt="" width="208" height="216" /></a></p>
<div class="shr-publisher-2108"></div><!-- Start Shareaholic LikeButtonSetBottom Automatic --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:none;height:30px;'><a class='shareaholic-fblike' data-shr_layout='button_count' data-shr_showfaces='false' data-shr_href='http://www.sidekickpm.com/launch-and-learn/' data-shr_title='Episode+22%3A+Beta+Testing%2C+Launching+%26+Learning+With+Nicole+Longstreath+of+The+Wardrobe+Code'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetBottom Automatic -->]]></content:encoded>
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		<slash:comments>6</slash:comments>
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		<item>
		<title>3 Things To Consider When Looking For Customers</title>
		<link>http://www.sidekickpm.com/finding-new-customers/</link>
		<comments>http://www.sidekickpm.com/finding-new-customers/#comments</comments>
		<pubDate>Thu, 04 Apr 2013 12:30:22 +0000</pubDate>
		<dc:creator>Sandy Sidhu</dc:creator>
				<category><![CDATA[Business Tips]]></category>

		<guid isPermaLink="false">http://www.sidekickpm.com/?p=19</guid>
		<description><![CDATA[Back when I first started my freelancing business, I remember all I could think of was landing my first customers and I was always on the lookout for how I could offer my services. I&#8217;ve liked to think I&#8217;ve since improved my techniques but did learn some valuable lessons: Three things to keep in mind [...]]]></description>
				<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p>Back when I first started my freelancing business, I remember all I could think of was landing my first customers and I was always on the lookout for how I could offer my services.</p>
<p>I&#8217;ve liked to think I&#8217;ve since improved my techniques but did learn some valuable lessons:</p>
<h3>Three things to keep in mind when looking for potential customers</h3>
<h3><strong>1. Patience needs to be your new BFF </strong></h3>
<p>Not everyone operates on your schedule. Do you find yourself <span style="color: #ff6600;">constantly </span>checking your email? Or second-guessing yourself and whether they will pick you? I know the feeling. Trust me, that was me. But you have to just let it go once you’ve put it out there and realize that not everyone will respond to their email 5 minutes after you sent it. Chill out.</p>
<h3><strong>2. LISTEN with BIG EARS.</strong></h3>
<p><strong></strong> Identify problems and then talk about solutions. <span style="color: #ff6600;">Don’t just offer your services</span>. Often people don’t speak the same ‘technical’ language as you do. You might be talking about social media and they may not realize that blogging is one aspect of it. <strong>Start listening and see how what you offer can help solve a problem.</strong></p>
<h3><strong></strong><strong>3. Hang out in different watering holes.</strong></h3>
<p>And put yourself out there. Are you constantly talking to the people who already know about what you do and offer a similar type of service?  You&#8217;re getting caught in the echo chamber! And that ain&#8217;t going to put food on the table. It makes you feel good about what you do but people in your existing industry are probably not the people you are going after as customers.</p>
<p>Put yourself out there and think of areas that could use your type of service. For example, talking to other social media enthusiasts about social media is most likely not going to get you any work. But maybe heading over to a yoga forum or another industry where they are just <span style="color: #ff6600;">dying for your expertise</span>, you will get noticed. Try different things. In my case, I experimented with giving some of my time away for free on a network for entrepreneurial women and not necessarily a place where I was competing with hundreds of other people offering services like mine.</p>
<p>What have you tried? What worked or could use improvement? Let me know in the comments below!</p>
<div class="shr-publisher-19"></div><!-- Start Shareaholic LikeButtonSetBottom Automatic --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:none;height:30px;'><a class='shareaholic-fblike' data-shr_layout='button_count' data-shr_showfaces='false' data-shr_href='http://www.sidekickpm.com/finding-new-customers/' data-shr_title='3+Things+To+Consider+When+Looking+For+Customers'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetBottom Automatic -->]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<title>13 Ways To Tame The Content Beast</title>
		<link>http://www.sidekickpm.com/repurpose-content/</link>
		<comments>http://www.sidekickpm.com/repurpose-content/#comments</comments>
		<pubDate>Fri, 22 Mar 2013 17:45:35 +0000</pubDate>
		<dc:creator>Sandy Sidhu</dc:creator>
				<category><![CDATA[Business Tips]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[content creation hamster wheel]]></category>
		<category><![CDATA[creating audio content from a blog post]]></category>
		<category><![CDATA[creating content for YouTube]]></category>
		<category><![CDATA[creating Pinterest image quotes]]></category>
		<category><![CDATA[creating spin-off content from existing content]]></category>
		<category><![CDATA[creating tweetables]]></category>

		<guid isPermaLink="false">http://www.sidekickpm.com/?p=2038</guid>
		<description><![CDATA[Do you feel like you are always creating new content to spread the word about your work? And once you finish something it&#8217;s time to start the process all over and it feels like a never-ending hamster wheel of content creation? Madness, right? This came up in one of my entrepreneur groups recently and a [...]]]></description>
				<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p>Do you feel like you are always creating new content to spread the word about your work?</p>
<p>And once you finish something it&#8217;s time to start the process all over and it feels like a never-ending hamster wheel of content creation?</p>
<p>Madness, right?</p>
<p>This came up in one of my<a href="http://www.sidekickpm.com/thrivehive"> entrepreneur groups</a> recently and a lively discussion was had about all the various ways we can do more with our existing content and not have to start from scratch each time. Hat tip to Colleen from <a href="http://www.clericalplusva.net/" target="_blank">ClericalPlusVA</a> for summarizing it with:</p>
<h3 style="text-align: center;"><span style="color: #800080;">&#8220;Repurpose, Baby!&#8221;</span></h3>
<p>Sometimes we think we have to start from scratch each time and let&#8217;s face it, most of us are not in the business of content creation but use it as a method to <strong>share our ideas, spread the word about the awesomeness that we do and connect with more awesome people</strong>. Right?</p>
<p>So before you jump back on to the content creation hamster wheel take a brief step off and see how you can easily turn your existing content into different formats. This also gives you an opportunity to explore other platforms that you normally may not spend time on.</p>
<p>So I bring you:</p>
<h3><span style="color: #800080;">13 Ways To Create Spin-Off Content From Existing Content</span></h3>
<p><strong>Webinars/Powerpoints</strong></p>
<p>Do you do webinars or give in person talks?</p>
<p>Why not take that webinar and create the resulting &#8220;spin-off&#8221; content:</p>
<p><strong>1. <a href="http://www.sidekickpm.com/thelist">opt-in product</a></strong></p>
<p><strong>2. Turn each slide into a blog post and create a blog series</strong></p>
<p><strong>2. share the slides on <a href="http://www.slideshare.net/sandyksidhu/">Slideshare</a></strong> and</p>
<p><strong>3. share the recording on <a href="https://www.youtube.com/sidekickpm">YouTube</a>.</strong></p>
<p style="text-align: center;"><a href="http://www.sidekickpm.com/thelist"><img class="aligncenter size-medium wp-image-2039" title="Screen Shot 2013-03-22 at 10.12.29 AM" src="http://www.sidekickpm.com/wp-content/uploads/2013/03/Screen-Shot-2013-03-22-at-10.12.29-AM-300x222.png" alt="" width="300" height="222" /></a></p>
<p><strong>If you do video interviews: </strong></p>
<p><iframe src="http://www.youtube.com/embed/aQcdqIT0dP4?rel=0" frameborder="0" width="400" height="225"></iframe></p>
<p>Try the following spin-off content:</p>
<p><strong>5</strong>. <strong>Turn the video into an audio mp3</strong></p>
<p><strong>6. Video Specific Pinterest board:</strong> Create a specific board on Pinterest to share your video interviews</p>
<p><a href="http://www.sidekickpm.com/wp-content/uploads/2013/03/Screen-Shot-2013-03-22-at-11.08.13-AM.png"><img class="aligncenter size-medium wp-image-2052" title="Screen Shot 2013-03-22 at 11.08.13 AM" src="http://www.sidekickpm.com/wp-content/uploads/2013/03/Screen-Shot-2013-03-22-at-11.08.13-AM-300x154.png" alt="" width="300" height="154" /></a><br />
<strong>7. Create Image Quotes</strong></p>
<p><strong></strong>Create image quotes from key points in your interview which you could then share on Facebook and Pinterest!  Not to worry if you aren&#8217;t a graphic designer. Watch this short video where I show you how to easily <a href="http://youtu.be/KXhK8ObSJIs">create image quotes for Pinterest and Facebook</a>.</p>
<p><a href="http://www.sidekickpm.com/wp-content/uploads/2013/03/nataliequote.jpg"><img class="aligncenter size-medium wp-image-2040" title="nataliequote" src="http://www.sidekickpm.com/wp-content/uploads/2013/03/nataliequote-300x238.jpg" alt="" width="300" height="238" /></a></p>
<p><strong>and create a board on Pinterest</strong> to share these quotes:</p>
<p>&nbsp;</p>
<p><a href="http://www.sidekickpm.com/wp-content/uploads/2013/03/Screen-Shot-2013-03-22-at-11.01.38-AM.png"><img class="aligncenter size-medium wp-image-2050" title="Screen Shot 2013-03-22 at 11.01.38 AM" src="http://www.sidekickpm.com/wp-content/uploads/2013/03/Screen-Shot-2013-03-22-at-11.01.38-AM-300x168.png" alt="" width="300" height="168" /></a><br />
<strong>9. Create Tweetables: from Blog Posts, Interviews</strong></p>
<p><a href="http://clicktotweet.com/S0ZQc">Click to Tweet</a>: Opportunities for relationship building are all around us: http://bit.ly/12YC6bt @womengamechange via @SandySidhu</p>
<p><strong>10. Create a specific category</strong> on your blog for a series of posts making it easy to find. Take it a step further and create an image that you can showcase in a sidebar widget. Hat tip to <a href="http://thewardrobecode.com/" target="_blank">Nicole Longstreath of The Wardrobe Code </a>for this gem!</p>
<p><a href="http://www.sidekickpm.com/category/tech-tips/"><img class="aligncenter size-medium wp-image-2053" title="techtips" src="http://www.sidekickpm.com/wp-content/uploads/2013/03/techtips-300x188.png" alt="" width="300" height="188" /></a></p>
<p><strong>11. Create a downloadable pdf</strong> of a blog post/cheat-sheet or worksheet like the one provided by <a href="http://kickstartkitchen.com/images/TwitterChatHowToGuidev2.pdf" target="_blank">Kickstart Kitchen about participating in Twitter Chats</a> using an existing how-to post.</p>
<p><strong>12. Get on camera!</strong> Turn a blog post into a short video series.</p>
<p><strong>13. Create an audio-post:</strong> Turn a blog post into a short audio-clip.</p>
<p>And there you have it! As you can see it&#8217;s not always about creating new content but looking at what you already have and doing something new with it.</p>
<h3>Your turn:</h3>
<p>1. In the comments below share what type of spin-off content you plan on creating!</p>
<p>2. Share this post with someone who you think would benefit from these ideas! Thanks!</p>
<div class="shr-publisher-2038"></div><!-- Start Shareaholic LikeButtonSetBottom Automatic --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:none;height:30px;'><a class='shareaholic-fblike' data-shr_layout='button_count' data-shr_showfaces='false' data-shr_href='http://www.sidekickpm.com/repurpose-content/' data-shr_title='13+Ways+To+Tame+The+Content+Beast'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetBottom Automatic -->]]></content:encoded>
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		<slash:comments>10</slash:comments>
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		<title>{How To} Automate Online Tasks Using IFTTT</title>
		<link>http://www.sidekickpm.com/automate-online-tasks/</link>
		<comments>http://www.sidekickpm.com/automate-online-tasks/#comments</comments>
		<pubDate>Tue, 12 Mar 2013 18:37:56 +0000</pubDate>
		<dc:creator>Sandy Sidhu</dc:creator>
				<category><![CDATA[Tech Tips]]></category>
		<category><![CDATA[automating tasks]]></category>
		<category><![CDATA[IFTTT]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media management]]></category>

		<guid isPermaLink="false">http://www.sidekickpm.com/?p=2025</guid>
		<description><![CDATA[In this short video we look at how to use If This Then That (IFTTT) and put the power of the internet to work for you. Using IFTTT you can automate tasks that you do often such as having your Instagram photos tagged with a specific keyword posted to your Facebook page. In this example, [...]]]></description>
				<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><iframe src="http://www.youtube.com/embed/t-D0XHi-Etw?rel=0" frameborder="0" width="560" height="315"></iframe></p>
<p>In this short video we look at how to use If This Then That (<a href="https://ifttt.com/">IFTTT)</a> and put the power of the internet to work for you. Using IFTTT you can automate tasks that you do often such as having your Instagram photos tagged with a specific keyword posted to your Facebook page. In this example, I look at how you can create a recipe to have your videos uploaded to Youtube automatically shared to your Facebook page with a specific URL and description. What a time-saver and great way to be more productive!</p>
<p><em>Got a burning tech question? Sign up for a free 15 min &#8216;Tech Quick Fix&#8217;</em></p>
<p style="text-align: center;"><a href="http://www.sidekickpm.com/techquickfix"><img class="aligncenter  wp-image-2000" title="techqa" src="http://www.sidekickpm.com/wp-content/uploads/2013/02/techqa-289x300.jpg" alt="" width="231" height="240" /></a></p>
<div class="shr-publisher-2025"></div><!-- Start Shareaholic LikeButtonSetBottom Automatic --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:none;height:30px;'><a class='shareaholic-fblike' data-shr_layout='button_count' data-shr_showfaces='false' data-shr_href='http://www.sidekickpm.com/automate-online-tasks/' data-shr_title='%7BHow+To%7D+Automate+Online+Tasks+Using+IFTTT'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetBottom Automatic -->]]></content:encoded>
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		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>{How To} Bulk Schedule Tweets On Hootsuite</title>
		<link>http://www.sidekickpm.com/how-to-bulk-schedule-tweets-on-hootsuite/</link>
		<comments>http://www.sidekickpm.com/how-to-bulk-schedule-tweets-on-hootsuite/#comments</comments>
		<pubDate>Tue, 05 Mar 2013 22:39:55 +0000</pubDate>
		<dc:creator>Sandy Sidhu</dc:creator>
				<category><![CDATA[Tech Tips]]></category>
		<category><![CDATA[Hootsuite]]></category>
		<category><![CDATA[launch strategy social media]]></category>
		<category><![CDATA[schedule multiple tweets on Hootsuite]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media content plan]]></category>
		<category><![CDATA[social media content strategy]]></category>
		<category><![CDATA[social media management]]></category>

		<guid isPermaLink="false">http://www.sidekickpm.com/?p=2022</guid>
		<description><![CDATA[In this short video we look at how to bulk schedule tweets in Hootsuite using the bulk uploader. This is especially useful if you are planning a product launch and want to schedule out a whole bunch of posts. It takes some time to setup the file but sure beats having to do it manually! [...]]]></description>
				<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><iframe width="560" height="315" src="http://www.youtube.com/embed/DAtwJyHf7Ic?rel=0" frameborder="0" allowfullscreen></iframe></p>
<p>In this short video we look at how to bulk schedule tweets in Hootsuite using the bulk uploader. This is especially useful if you are planning a product launch and want to schedule out a whole bunch of posts. It takes some time to setup the file but sure beats having to do it manually!</p>
<p><em>Got a burning tech question? Sign up for a free 15 min &#8216;Tech Quick Fix&#8217;</em></p>
<p style="text-align: center;"><a href="http://www.sidekickpm.com/techquickfix"><img class="aligncenter  wp-image-2000" title="techqa" src="http://www.sidekickpm.com/wp-content/uploads/2013/02/techqa-289x300.jpg" alt="" width="231" height="240" /></a></p>
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		<slash:comments>0</slash:comments>
		</item>
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</rss>
